We were approached by the cool guys at Travel Сreate Feel. Their project had a deep philosophy, and they needed to package it in a new form, create a simple and recognizable symbol, create a corporate identity based on feel, and build a new website, with the possibility of buying tours online.
Travel Create Feel – is designed for people to find balance and unity within through creative workshops, art practices and spiritual retreats, and to open up the world and themselves to the world around them by travelling.
TCF is a project that helps to reveal one's sincerity and the gamut of all feelings and sensations of life
We formed a clear philosophy for the project, packaging the idea of TCF's creators into a clear and understandable idea. We divided the journeys of creativity and feeling into three main directions, assigning each a different colour, character and space. We ended up with three independent components united by the same idea, which when mixed together turned into a single style or essence of the TCF brand.
After a workshop with the team, we created a brand DNA. We made an association with a 36-frame film. We hold it in our hands, we don't have the possibility to take an infinite number of photos on it, but each of these 36 frames we will perceive with love and awe. With this in mind, we created a visual and photographic style with backlighting and double exposure effects, like pop-up frames in your memory after traveling, overlapping each other over time.
The first color is the color of travel territory. The brown and green military shade is simple, reliable and practical as a hiking backpack. It's honest and open like a trusted guide. A tone of tree bark, woodlands and tent tarpaulin.
Our second color, burst of gold, is the color of your experience. this Gold hue leads us to new experiences to new knowledge, the victorious color of luck and accomplishment in all endeavors. It alludes to victory gold or Achievement gold for completing an "excellent" task.
Zen blue takes us into the territory of touch, attention to ourselves, to our senses, it is a meditative color of flow and awareness. it is a cold and sensual blue shade translates calm, harmony and softness.
The alternate color of red lava. It is a young and strong saturated color of striving, of speed. It is accentuated against the rest, working as a contrast to emphasize all the important and poignant points.
In our memory, travels remain like slides that over time overlap each other. We decided to reflect this technique in our style with a double exposition, and we also thought about the fact that we are constantly laying out routes to airports and hotels, cafes and restaurants, viewpoints and Instagram places or the nearest gift market. Basically, it all represents the lines on the map that we are constantly passing, and we decided to be sure to use them in our style - so our "travel lines" over visuals were born.